Color Preference about Cars




In Korea, it's really easy to find cars whose colors are white, grey, or black. In reverse, it's common to choose cars that have achromatic colors. So, some cars that don't have common colors like red or blue, look more distinguishable that those not. This preference  of same color choice when buying a car can be explained by 'conformity effect'. Many people sometimes feel comfortable being shown like others. Of course, some people don't want to look like everyone else. But, mostly, it's considered moderate or even proper to meet the criteria that others follow. So are the colors of cars. 

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